Consumers are attached to their mobile devices as if it were a permanent extension –interacting with their digital companion 13 times each hour, foreshadowing vast opportunities for mobile focused advertising during the fast approaching holiday season. So, how do you overcome the challenges of mobile measurement for brand awareness and growth in sales? Google met […]
Digital marketing is an ever-growing asset for businesses. Health professionals have taken particular interest in the internet trend as more practices begin to implement tools that will effectively improve doctor-patient engagement and interaction.?Digital is a primary influence guiding patient choices and the patient journey starts with searching the web. ?According to Google’s Digital Journey to […]
While Google has dropped hints over the past few years about the importance of mobile, today it became a reality. During a keynote address from Gary Illyes, a webmaster analyst with Google at Pubcon, he announced plans for the company to switch to a mobile index within months. The new system will use the mobile […]
