Going into 2017, you may be wondering how to?grow your already existing business. Look no further than your digital presence.
80% of consumers today search for businesses on their phones.
Without a digital presence, no one can find you. Supporting a business on word of mouth alone is unstable, unreliable, out-of-date, and risky. That’s why you need to make a positive and strong digital presence your goal in 2017.
Start with an Updated Digital Storefront
If you don’t have a website or you have an old website, consumers may automatically write your business off as out-of-date and out of touch. Your website is meant to communicate to customers who you are, where you are, and what you do. You can show off your portfolio or menu, detail your services, schedule appointments, and so much more. If your website is more than 2 years old you should consider updating it to make it more mobile friendly. Google now indexes mobile friendly websites higher than non-mobile friendly websites, so an old website can hurt your search engine optimization.
Promote on Social Media
We recommend you have a presence on at least Facebook and Twitter, and have engaged and positive interactions with followers. You can create a community online, keep your customers informed on specials and sales, be involved in local events, and in general create a loyal following of customers who otherwise would have never heard of you. This is also a great place for people to be able to share your information and recommend you to friends. If they can’t find you on Facebook, they may not continue searching for you. Making sure you can be found at every end of the internet is key to promoting your business.
Last but not least, make sure your website, social, physical address, and phone number are all up-to-date on Local Listings such as Yelp, Yellow Pages, Yext, etc. Local Listings are where people go to find directions and reviews for your business. If they cannot find those 2 things, they will lose interest in your company. Once your information is up-to-date, begin encouraging your customers to leave reviews on these sites.
These three things are all highly important to the continued success of your business and they are also things we can help you with! www.4keysmedia.com works with businesses in Ocean County and Monmouth county to create complete digital strategies. If you need to update your website, social media, and/or local listings, and your business is in the Jersey Shore area, call www.4keysmedia.com today!